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B.LEAGUE MEDIA PORTAL - Terms of Use

01.  Definitions and Categories of Accredited Media

Definition of Media Outlets　
【Coverage of B.LEAGUE Matches】

  • The B.LEAGUE only accepts coverage of its matches for the purpose of “sports journalism”, and gives priority to coverage requests from media outlets primarily engaged in sports journalism, including members of the Sports Press Club in Japan and basketball or sports-specialized media.

  • The application procedures and the number of accredited media personnel may vary depending on the media outlet’s affiliated organization or category, as well as the specific event. Please refer to the latest information for details.

  • When coverage is concentrated at a single venue (e.g., during championship-deciding matches or B.LEAGUE-managed matches), the setup may differ from normal. In such cases, separate guidance will be provided in advance.

  • All media outlets and representatives  planning to cover B.LEAGUE official matches must apply in advance via B.LEAGUE Media Channel. Please refer to the subsequent sections for detailed information on the B.LEAGUE MEDIA CHANNEL and procedures for applying for game coverage.

  • Applications will generally be accepted from 14 days before the match, with a deadline of the three days before the match. If you wish to cover a game, please submit your application via the B.LEAGUE MEDIA CHANNEL.

Please note that for certain games, the application deadline may be earlier than three days before the game.

  • Internet media (including mobile/smartphone sites and apps) are generally not accepted, with some exceptions.

  • On game day, once accreditation control begins, no filming, live streaming, broadcasting, or internet distribution related to matters other than the game may be conducted within the arena premises without prior approval.

  • If your activities harm the interests of the B.LEAGUE or B.Clubs, or defame or slander individuals or groups, causing a detriment to Japanese basketball, we may refuse future coverage requests.

  • Registration with the Media Channel does not guarantee approval of coverage applications. Approval may be subject to review depending on the game and the discretion of the home club.

 
 
【Accredited Media to cover B.LEAGUE】
The B.LEAGUE only accepts coverage of its matches for the purpose of “sports journalism”, and gives priority to coverage requests from media outlets primarily engaged in sports journalism, including members of the Sports Press Club in Japan and basketball or sports-specialized media.
The roles of media representatives are categorized into three types: "Journalist," "Photographer," and "Video/Audio Coverage." The number of media personnel (coverage slots) allowed for each role is specified.
 

Reporter

  • Reporters are limited to a maximum of two (2) persons per media organization. If the number of applicants exceeds the capacity of the media area at a given arena, priority will generally be given to applicants from higher-ranking categories. However, when multiple applicants are submitted from the same higher-ranking category, the first applicant from a lower-ranking category may be given priority over the second applicant from the higher-ranking category.

  • Even if a media outlet falls within one of the eligible categories listed below, B.LEAGUE may, based on factors such as the outlet’s past publication record, request the submission of a proposal or coverage plan for content review. Approval or denial of accreditation may then be determined based on the submitted materials.

  • Media organizations that do not hold game footage rights but wish to conduct video coverage of post-game press conferences or mixed-zone interviews should apply under the category “Video Coverage (NRH)”, which is described later in this document.

​

Priority Order

Category

Media Name

①

News Agency

Kyodo News, Jiji Press

​②

National Newspapers (General Newspapers)

Asahi Shimbun, Mainichi Shimbun, Yomiuri Shimbun, Nihon Keizai Shimbun, Sankei Shimbun

​②

Sports Newspapers

Nikkan Sports, Sports Nippon, Sports Hochi, Daily Sports, Sankei Sports, Tokyo Chunichi Sports / Chunichi Sports, Doshin Sports, Nishinippon Sports, Tokyo Sports / Chukyo Sports / Osaka Sports / Kyushu Sports

​②

Block Newspapers

Hokkaido Shimbun, Tokyo Shimbun, Chunichi Shimbun, Nishinippon Shimbun

​​③

Local Newspapers

Local newspapers that are members of the Sports Press Club in the prefecture where the B Club is located, or members of the Japan Newspaper Publishers & Editors Association (i.e., newspapers equivalent to those designated by B.LEAGUE as Sports Press Club member companies).

​④

Tokyo-based key television stations and affiliated network stations, independent UHF stations, and radio stations

NHK, Nippon TV, TV Asahi, TBS Television, TV Tokyo, Fuji TV (or affiliated network stations of each key broadcaster), independent UHF stations and radio stations (see URL below for details) https://www.soumu.go.jp/menu_seisaku/ictseisaku/housou_suishin/fm-list.html

​⑤

Basketball / sports specialized media

Basketball / sports specialized media are as follows: Monthly Basketball, Basketball King, Basket Count, Basketball Magazine, Bungeishunjū (Number), Sports Navi (Sportsnavi), Shueisha (Sportiva)

​​​⑥

Other TV (BS / CS / cable)

Basketball-specialized programs, club support programs, etc.

​⑦

Other media

  • Newspaper companies not affiliated with the Sports Press Club

  • Members of the Japan Magazine Publishers Association

  • Internet media

  • Registered freelancers ※ Freelance writers who are not registered freelancers are not permitted to cover events individually. Coverage is permitted when dispatched by a media organization.

  • Club-recommended media

Media Category (Reporter)

​

〈1〉Member Organizations of Sports Press Clubs

Eligible Media: News agencies, newspapers, and television stations (reporter coverage) that are members of the national sports press clubs listed in ①–④ above.

For radio coverage, please refer to “Regarding Radio Coverage” described later.

​

  • As a general rule, priority will be given to member organizations of sports press clubs located in the game’s host region, particularly those based in the prefectures where the home club and away club are located.

  • If there is no sports press club in the area where a B.Club is located, media organizations designated by B.LEAGUE will be treated in the same manner as sports press club members.

  • Applications must be submitted on an individual basis through the B.LEAGUE MEDIA CHANNEL by the application deadline (normally three days before the game), subject to the media capacity allocated for the event.

  • For games expected to attract a large number of media personnel, news agencies and newspaper companies with nationwide headquarters, branch offices, and bureaus may be asked to coordinate the number of attendees among their offices.

  • On the day of coverage, media personnel must carry a press card, employee identification card, or another form of identification that can verify their identity, and must present it upon request.

  • Coverage content may be published not only in newspapers and periodicals issued by news organizations but also on websites that supplement those publications (e.g., digital editions of the media outlet). However, accreditation approval is granted to the primary media outlet, and applications from standalone internet media operated by the organization (e.g., a company-operated podcast) are accepted only for certain media organizations approved by B.LEAGUE. If approved, personnel must generally be accommodated within the primary media outlet’s allocation (up to two persons). For on-site coverage, please refer to the notes under 〈3〉 concerning radio broadcasting.

​

〈2〉Basketball and Sports Specialty Media, Other TV and Radio Broadcasters, Local Media, and Other Media

Eligible Media:
⑤–⑥ Basketball and sports specialty media organizations; other television and radio broadcasters (excluding sports press club members); and ⑦ other media organizations (newspapers not affiliated with sports press clubs, members of the Japan Magazine Publishers Association, internet media, registered freelancers, and club-recommended media).

​

  • For details regarding radio coverage, please refer to “Coverage by Non-Rights Holders” described later.

  • Reporters and editors belonging to the above eligible media organizations must apply individually through the B.LEAGUE MEDIA CHANNEL by the application deadline (normally three days before the game), subject to the media capacity allocated for the event.

  • If a freelance reporter is assigned as a representative of a media organization, the application must be submitted by that media organization. In such cases, the individual will count toward the organization’s media allocation. Please refer to 〈3〉 Freelancers (Writers) below.

  • For coverage related to magazines or publications that are not periodicals, a project proposal must be attached and submitted to the communications department of the organizing body (club or league) to confirm whether game coverage will be permitted.

  • Applicants may be asked to provide additional details regarding coverage plans or to coordinate the number of attendees.

  • On the day of coverage, media personnel must carry a press card, employee identification card, or another form of identification that can verify their identity, and must present it upon request.

  • For media personnel in category ⑦ and for magazines or publications that are not periodicals, B.LEAGUE may request reports of published articles through the B.LEAGUE MEDIA CHANNEL.

  • The list of eligible basketball and sports specialty media organizations is determined by B.LEAGUE each season.

​

【Internet Media (Including Mobile Sites, Smartphone Sites, and Apps)】

  • The internet media organizations authorized by B.LEAGUE are determined by B.LEAGUE prior to the start of each season.

  • Applications from standalone internet media outlets are accepted only from certain media organizations approved by B.LEAGUE. (YouTube-only channels and note-only publications are not eligible.)

  • Media organizations approved by B.LEAGUE must be operated by a legal entity and must generate at least 500,000 page views per month. Additional consideration will be given based on the media outlet’s operational status and track record.

  • As a general rule, standard journalistic activities (the continuous dissemination of factual information such as game results, records, and player comments to the general public under the editorial responsibility of a news organization) must be published on platforms that are freely accessible to anyone without membership registration or payment. Articles restricted to paid members or content distributed through subscription services are not eligible.

  • However, the following exceptions may be permitted to charge for individual articles upon prior application:

  • ① Media operated by established and socially recognized news organizations with editorial responsibility (e.g., digital editions of newspapers and magazines)

  • ② Media that B.LEAGUE has specifically recognized as equivalent to such news organizations based on previous coverage performance

  • For podcast programs operated by organizations belonging to categories ①–⑦, a project proposal must be attached when applying for coverage.

  • If no game footage is being recorded and video coverage is limited to post-game press conferences or mixed-zone interviews, applications should be submitted under the category “Video Coverage (NRH)”.

  • The use of video and audio obtained from press conferences and mixed zones is subject to the Video Usage Regulations.

  • Eligible media organizations must submit applications through the B.LEAGUE MEDIA CHANNEL on an individual basis via the media company by the application deadline (normally three days before the game), subject to the event’s media allocation.

​

【Registered Freelancers (Writers)】

​

  • Freelance writers must complete a registration process before the start of each season.

  • Registration Criteria: At least 20 published articles per year with media organizations authorized under categories ①–⑤.

  • Registered freelance writers must renew their registration once per year.

  • Even if the above criteria are not met, registration may be approved on a case-by-case basis based on the applicant’s activities during the previous season or a recommendation from a club.

  • Applications must be submitted through the B.LEAGUE MEDIA CHANNEL by the application deadline (normally three days before the game).

  • On the day of coverage, applicants must carry identification that can verify their identity and present it upon request.

  • When publishing articles, a byline (author credit) must be included. Published articles and other exposure results must be reported through the B.LEAGUE MEDIA CHANNEL.

  • When applying for accreditation, applicants must provide specific details regarding the purpose and content of the coverage. Approval decisions are made by the organizing body (club or league).

​

【Club-Recommended Media】

  • Club-recommended media refers to print media, internet media, and community radio stations that regularly cover a particular club.

  • Eligible media are those that have been recommended by a club to B.LEAGUE Communications and subsequently approved by B.LEAGUE.

  • A media outlet may serve as the recommended media organization for only one club. Media organizations wishing to become recommended media should contact the club’s communications department.

  • As a general rule, applications may only be submitted for the designated club’s home and away games. However, coverage of away games is subject to approval by the organizing club.

​

*Radio interview

  • The eligible media organizations are radio stations that are members of sports press clubs, as well as nationwide commercial FM stations and Wide FM stations as designated by Japan’s Ministry of Internal Affairs and Communications. Radio coverage is treated in the same manner as reporter coverage, with a limit of two (2) persons per media organization. Community radio stations are classified as “Club-Recommended Media.”

​

〈1〉News Coverage and Team Support Programs

  • As a general rule, priority will be given to member organizations of sports press clubs and radio stations located in the prefectures where the home club and away club are based, among those in the region where the game is being held.

​

〈2〉Coverage for Other Programs

  • As a general rule, applications must be submitted to the organizing body (club or league) by the deadline for media accreditation for the game in question, together with a program proposal.

  • The number of personnel permitted for coverage will be subject to the media allocation established for that game.

​

〈3〉Notes Regarding Radio Broadcasting

  • Audio recording at the game venue is permitted during post-game press conferences and in the mixed zone.

  • Radio stations other than those holding live broadcast rights may not record audio within the game venue. In addition, they may not transmit information in real time to a broadcast program or to communication media such as the internet during the game.

  • Any real-time distribution or publication of information during the game to an on-air program or to communication media such as the internet will be regarded as a live broadcast.

​

＜Inquiries Regarding Radio Broadcasts＞

For details regarding radio broadcasts and the application process, please contact the club serving as the organizing body for the game.

Photographer

Photographers are limited to a maximum of two (2) persons per media organization. If the number of applicants exceeds the capacity of the media area at a given arena, priority will generally be given to applicants from higher-ranking categories. However, when multiple applicants are submitted from the same higher-ranking category, the first applicant from a lower-ranking category may be given priority over the second applicant from the higher-ranking category.

Even if a media outlet falls within one of the eligible categories listed below, B.LEAGUE may, based on factors such as the outlet’s past publication record, request the submission of a project proposal for content review. Approval or denial of accreditation may then be determined based on the submitted materials.

Priority Order

Category

Media Name

①

News Agency

Kyodo News, Jiji Press

​②

National Newspapers (General Newspapers)

Asahi Shimbun, Mainichi Shimbun, Yomiuri Shimbun, Nihon Keizai Shimbun, Sankei Shimbun

​②

Sports Newspapers

Nikkan Sports, Sports Nippon, Sports Hochi, Daily Sports, Sankei Sports, Tokyo Chunichi Sports / Chunichi Sports, Doshin Sports, Nishinippon Sports, Tokyo Sports / Chukyo Sports / Osaka Sports / Kyushu Sports

​②

Block Newspapers

Hokkaido Shimbun, Tokyo Shimbun, Chunichi Shimbun, Nishinippon Shimbun

​​③

Local Newspapers

Local newspapers that are members of the Sports Press Club in the prefecture where the B. League club is located, or members of the Japan Newspaper Publishers & Editors Association (newspapers equivalent to Sports Press Club member organizations as designated by B.LEAGUE)

​④

Basketball / sports specialized media

Basketball / sports specialized media are as follows: Monthly Basketball, Basketball King, Basket Count, Basketball Magazine, Bungeishunjū (Number), Sports Navi (Sportsnavi), Shueisha (Sportiva).

​⑤

Other media

  • Newspaper companies not affiliated with the Sports Press Club

  • Members of the Japan Magazine Publishers Association

  • Internet media

  • Registered freelancers ※ Freelance writers who are not registered freelancers are not permitted to cover events individually. Coverage is permitted when dispatched by a media organization.

  • Club-recommended media

Media Category (Photographers)

〈1〉Member Organizations of Photojournalists' Associations

​

Eligible Media: News agencies and newspapers that are members of the national photojournalists' associations and sports press clubs listed in ①–③ above.

​

  • As a general rule, priority will be given to member organizations of sports press clubs located in the prefectures where the home club and away club are based, among those in the region where the game is being held.

  • If there is no photojournalists' association in the area where a B.LEAGUE club is located, media organizations designated by B.LEAGUE will be treated in the same manner as members of a photojournalists' association or sports press club.

  • For games expected to attract a large number of media personnel, news agencies and newspaper companies with nationwide headquarters, branch offices, and bureaus may be asked to coordinate the number of attendees among their offices.

​

〈2〉Basketball and Sports Specialty Media, and Other Media

​

Eligible Media: Basketball and sports specialty media organizations listed in ④–⑤ above, and other media organizations (newspapers not affiliated with sports press clubs, members of the Japan Magazine Publishers Association, internet media, and club-recommended media).

​

  • For coverage related to magazines or publications that are not periodicals, a project proposal must be attached and submitted to the communications department of the organizing body (club or league) to confirm whether game coverage will be permitted.

  • Applicants may be asked to provide additional details regarding coverage plans or to coordinate the number of attendees.

  • For organizations falling under category ⑤, as well as magazines or publications that are not periodicals, B.LEAGUE may request reports of published articles through the B.LEAGUE MEDIA CHANNEL.

  • The list of eligible basketball and sports specialty media organizations is determined by B.LEAGUE each season.

​

【Internet Media (Including Mobile Sites, Smartphone Sites, and Apps)】

  • Applications for coverage by standalone internet media outlets are accepted only from certain media organizations approved by B.LEAGUE. The eligibility criteria are as described in Reporter Category 〈2〉 Basketball and Sports Specialty Media, Other TV and Radio Broadcasters, Local Media, and Other Media 【Internet Media (Including Mobile Sites, Smartphone Sites, and Apps)】.

Video coverage

02. Game Coverage Regulations

  • TV crews conducting game video coverage (ENG) are limited to a maximum of one crew consisting of four (4) persons. The number of crews permitted per media organization varies by game and will be determined by the organizing body (club or league).

  • If the number of applicants exceeds the capacity of the media area at a given arena, priority will generally be given to applicants from higher-ranking categories.

  • Non-rights holders (NRH) who do not film games or record game audio are generally limited to a maximum of two (2) persons per media organization. The number of cameras (recording devices) that may be brought on-site is limited to one (1) unit.

Priority Order

Category

Media Name

①

Tokyo-based key stations and their affiliate stations, independent UHF stations

NHK, Nippon TV (Nippon TV), TV Asahi (TV Asahi), TBS Television (TBS Television), TV Tokyo (TV Tokyo), Fuji Television (Fuji Television Network), local affiliate stations of each key network, and independent UHF stations.

​②

TV (BS / CS / cable) that are permitted to film games

Basketball-specialized programs, club support programs, etc.

​③

Non-rights holders

Media that do not hold game filming rights and conduct video coverage only at post-game press conferences and the mixed zone.
※ If organizations falling under Reporters categories ①–⑦ separately wish to conduct video coverage, they must apply for accreditation under this category.

Media Category (Video Coverage)

​

  • For details regarding permitted usage time for news reporting, basketball specialty programs, and other uses of video footage, please refer to the “04. Video Usage Regulations” section.

  • After AD control begins on game day, filming, live streaming, broadcasting, or internet distribution of video footage without authorization is prohibited, even during periods when the game itself is not being played. Thank you for your understanding.

  • In addition, any camera capable of recording video footage (including handheld cameras, compact cameras, action cameras, smartphones, etc.) will be counted as one camera per crew, regardless of type.

​

〈1〉Member Organizations of the Sports News Association and News Coverage

​

Eligible Media: Tokyo-based key television networks (NHK, Nippon TV, TV Asahi, TBS, TV Tokyo, Fuji TV), local affiliate stations of those networks, and independent UHF television stations.

​

  • When applying for accreditation, affiliated stations are requested to coordinate personnel numbers within their network group before submitting applications.

  • Video footage (including raw footage) recorded for news purposes may not be provided to third parties. However, this restriction does not apply to the exchange of footage for news-reporting purposes between the same broadcaster and its affiliated stations, provided that no compensation is involved. For details, please contact the B.LEAGUE Video Management Office.

  • This restriction does not apply to special programs produced by member organizations of the Sports News Association. Please refer to the section below for details.

  • If you are unsure whether a program qualifies as a news or sports news program, please contact the B.LEAGUE Video Management Office in advance.

  • If personnel will be present solely to receive recording media, please contact the communications department of the organizing body for the game.

For information regarding the distribution of news footage, please refer to “【Information on B.LEAGUE Highlight Footage for News Use】.”

​

〈2〉Basketball Specialty Programs and Club Support Programs

  • Basketball specialty programs and club support programs with regularly scheduled broadcast slots may apply for registration collectively before the start of the season or before the launch of the program. Approval from B.LEAGUE or the B.LEAGUE Video Management Office is required. Information regarding registration fees (including licensing fees) and related matters will be provided separately during the application process.

  • Programs approved by the B.LEAGUE Video Management Office that wish to cover a game must submit an application through the B.LEAGUE MEDIA CHANNEL by the application deadline (normally three days before the game), subject to the media allocation for the event.

  • Depending on the available media allocation, a program may not be permitted to cover the event independently. In such cases, applicants are requested to coordinate personnel numbers with sports news and news program crews before submitting an application.

​

〈3〉Coverage for Other Programs

  • As a general rule, applicants must submit a program proposal no later than 10 days before the game they wish to cover. Applications must be submitted through the League Video Usage Application System as a “Video Usage Application (for Television Broadcasting)” and through the B.LEAGUE MEDIA CHANNEL as a “Game Coverage Application.”

  • Please note that coverage may not be approved depending on the contents of the application.

  • If the recorded footage is to be broadcast, a prescribed video usage fee will apply (see the “Video Usage Regulations”). For information regarding fees and usage rules, please contact the B.LEAGUE Video Management Office.

  • As a general rule, each program is limited to one crew (one camera and up to four personnel, including the director).

  • Depending on the available media allocation, a program may not be permitted to cover the event independently. Applicants should coordinate personnel numbers in advance with sports news crews, news program crews, basketball support program crews, and club support program crews before applying.

  • As a general rule, pay television services such as paid BS, CS, and CATV broadcasters may not film games or use game footage.

​

〈4〉Non-Rights Holders: Video Coverage by Media Organizations Without Court-End Filming Rights (excluding member organizations of the Sports News Association)

​

Eligible Media: Media organizations that fall under Reporter Priority Categories ①–⑦ and wish to conduct separate video coverage.

​

  • Non-rights holders may only cover post-game press conferences and mixed-zone interviews. No video or audio recording of any other content—including the game itself—is permitted under any circumstances.

  • For internet media, video coverage is permitted only for certain media organizations approved by B.LEAGUE, and is limited to post-game press conferences and mixed-zone interviews. The eligibility criteria are as stated in the “Reporter” section under ＜2＞ Basketball and Sports Specialty Media, Other TV and Radio Broadcasters, Local Media, and Other Media【Internet Media (Including Mobile Sites, Smartphone Sites, and Apps)】.

  • The maximum permitted usage length of recorded footage is three (3) minutes.

1. Coverage Area

  • The following translation preserves all structure and formatting while translating only the content:

  • The media areas are designated according to job category (Reporter, Photographer, Video/Audio Coverage). Please conduct your coverage in compliance with the designated area for each category.

  • As a general rule, coverage and filming outside authorized media and photography areas—such as spectator seating (stands)—as well as filming from press seats, are prohibited.

  • If you wish to conduct coverage or filming in areas inside or outside the venue other than the designated media/photography zones, including before doors open or after the game ends, you must consult the communications department of the organizing body (club or league) in advance.

  • Smoking is prohibited except in designated smoking areas. In some cases, smoking may be completely prohibited within the arena premises. Please confirm smoking rules at each venue.

  • The press reception desk generally opens 90 minutes before tip-off. Please present your accreditation approval email and identification, or equivalent credentials such as a press badge or press card.

  • AD cards and bibs provided on the day must be worn in a clearly visible manner. They must be returned to the reception desk after the game.

 

【Access Control List】

PRESS

Reporter

24_league_ad_PRESS.png

〇

〇

〇

✖

HB
（HOST BROADCAST）

Broadcast staff who do not enter the filming areas
※ including announcers and reporters

12_club_ad_HOST_BROADCAST.png

△
※ Access is permitted. Seating is allowed only when assigned by each club.

△
※ Access is permitted. Seating is allowed only when assigned by each club.

〇

✖

RH
（RIGHTS
HOLDER）

Broadcast staff not entering the filming areas
※ including announcers and reporters

13_club_ad_RIGHTS_HOLDER.png

△
※ Access is permitted. Seating is allowed only when assigned by each club.

△
※ Access is permitted. Seating is allowed only when assigned by each club.

〇

✖

PHOTO

Photographers

04_club_bib_PHOTO.png

〇

✖

✖

〇
※ Movement at the court end during the game is strictly prohibited.

ENG

TV crew (game video coverage)

05_club_bib_ENG.png

〇

✖
※ Seating in the press area is not permitted; however, access is allowed if a designated filming area is located within the press area.

〇

〇
※ Movement at the court end during the game is strictly prohibited.

NRH（NONRIGHTSHOLDER）

NONRIGHTSHOLDER

image (4).png

〇

✖

〇

✖

HB
（HOST
BROADCAST）

Official footage

06_club_bib_HB.png

△
※ Access is permitted. Seating is allowed only when assigned by each club.

△
※ Access is permitted. Seating is allowed only when assigned by each club.

〇

〇

RH
（RIGHTS
HOLDER）

RIGHTSHOLDER

19_league_bib_RH.png

△
※ Access is permitted. Seating is allowed only when assigned by each club.

△
※ Access is permitted. Seating is allowed only when assigned by each club.

〇

〇

LEAGUE
OFFICIAL

LEAGUEOFFICIAL （Photos / Video footage）

01_club_bib_LEAGUE_OFFICIAL.png

〇

〇

〇

〇

CLUB
OFFICIAL

CLUBOFFICIAL
Photographers

〇

〇

〇

〇

02_club_bib_CLUB_OFFICIAL.png

VENUE
SCREEN

For in-arena entertainment

​ー

ー

ー

ー

15_league_bib_VENUE_SCREEN.png

【Rules for Media Areas by Job Category】

​

① Press (Reporter) Coverage

​

  • The media area during the game will be the press seating area in the stands.

  • Access to courtside areas other than the press seating area is not permitted.

  • Photography and video recording are not permitted in any area accessible with a PRESS pass.

​

② Coverage Requiring Filming (Photographers, TV Crews)

​

■ General rules for coverage requiring filming

  • Movement during the game is prohibited (movement is only allowed during quarter breaks and halftime).

  • The filming area during the game will be located at the court end. (Only certain media may be permitted to film from stand-level shooting areas.)

  • As a general rule, filming from press seats in the spectator stands is prohibited (except for official photographers).

  • The wearing of bibs is mandatory in the court-end and designated stand-level filming areas.

  • Video recording by photographers is prohibited.

  • Media personnel wearing bibs may not conduct coverage from press seats. TV crew members who do not require access to court-end or designated stand-level filming areas—such as producers, directors, and announcers—will be issued AD passes and should conduct their coverage from press seating areas or media workrooms. Please note that press seating is limited, and personnel may be asked to wait in the media workroom.

  • If there are a large number of filming applications, shooting locations may be allocated by lottery in advance or coordinated among media organizations.

  • For footage recorded in controlled areas of the arena that require filming permission—even outside the game itself—such as warm-ups, press conferences, and mixed zones, please comply with the Video Usage Regulations.

​

■ Coverage at the Court End

  • Please conduct filming of pre-game events, team warm-ups, and the game itself from the camera positions designated by the organizing club or league.

  • Movement during the game is prohibited except during quarter breaks and halftime. However, this does not apply to official photographers, HB cameras, and RH cameras.

​

■ Filming Areas During the Game

​

＜Photographers＞

  • Please shoot from designated positions at both court ends.

  • Tripods, flashes, and remote cameras are not permitted.

​

＜TV Crews＞

  • TV crews must film from designated positions at both court ends.

  • At the court end, filming in positions that obstruct spectators’ views is not permitted. If spectators are seated behind the filming position, please ensure that their viewing experience is not obstructed. Filming positions may change depending on the game. Please follow the instructions of the communications staff at all times.

  • Tripods must be used at their lowest height. Some venues may prohibit the use of tripods, so please check the rules of the organizing club for the relevant game and follow staff instructions.

  • Filming from the stand level is generally not permitted. However, it may be allowed for programs that have been pre-approved by B.LEAGUE or the organizing club. If you wish to request this, please contact the communications department of the organizing club or league in advance.

​

■ TV Crew Pre-Game Stand-Up Reporting

  • Live broadcasting of stand-up reporting by TV crews other than rights-holding broadcasters is not permitted (including before and after the game; excluding areas outside AD control).

  • When conducting stand-level reporting with announcers or reporters, prior approval must be obtained from the communications staff of the organizing club. Due to arena layout or production reasons, this may not always be possible.

  • Permitted time for such activities is until the end of warm-ups.

  • When entering the court-end area, wearing a bib is mandatory.

​

③ Video and Audio Coverage by Non-Rights Holders

  • Non-rights holders are not permitted to conduct video or audio coverage within the arena premises until after the game has ended. In addition, bringing recording equipment into press seating is prohibited. Equipment must be stored at your own responsibility in the media room.

  • After coordination with the communications staff of the organizing body (club or league), coverage may be conducted from press seating or the media workroom. Please note that press seating is limited.

2. About handling interviews

  • Approximately 10 minutes after the end of the game, the head coach will be made available to the media in the press conference room or mixed zone. In addition, player interviews requested by media organizations will be conducted in the mixed zone or other designated alternative locations.

  • Post-game media availability is, as a general rule, limited to questions related to the game only.

  • As a general rule, from 60 minutes before the start of the game until the end of the game, media are requested to refrain from conducting interviews (including one-on-one interviews) with players and staff listed on the official game roster.

  • In mixed zones and other designated media areas, any contact with players or staff for purposes other than media coverage is prohibited.

3. About Various Materials and Media Support

① Official Statistics

  • Official statistics for all games are published within the B.LEAGUE MEDIA CHANNEL. Printed stat sheets are not distributed at venues.

  • The official game statistics at the time the game ends are considered a “preliminary version” and are subject to change.

  • Within the B.LEAGUE MEDIA CHANNEL, users can access documents such as “Live Game Updates” and “Standings” under the [Standings] section. Attendance figures can also be viewed there.

  • For inquiries regarding official statistics:


B.STATS LAB (B-Stats Lab)
b.statslab@bleague.jp

​

② Photo Materials – Digital Photo Library “SHOOT”

  • Accounts granting access to the digital photo library “SHOOT” will be issued to eligible media organizations listed in the table below.

  • Use is free of charge only for the purpose of news reporting.

  • In accordance with the B.LEAGUE Photo Usage Regulations, use of photos outside approved media organizations is prohibited, even for member companies.

  • When using photos, credit must be included (e.g., “©B.LEAGUE” or “Photo provided by B.LEAGUE”).

  • Users are required to submit a monthly usage report via the B.LEAGUE MEDIA CHANNEL. If the report is not submitted, access rights may be revoked.

  • For commercial use, as well as news use by organizations that do not hold an account, please contact B.LEAGUE Public Relations (pr@bleague.jp).

  • Commercial use is provided on a paid basis in accordance with the Property Usage Regulations.

​

＜Eligible media for SHOOT access＞

Category

Media Name

News Agency

Kyodo News, Jiji Press

National Newspapers (General Newspapers)

Asahi Shimbun, Mainichi Shimbun, Yomiuri Shimbun, Nikkei (Nihon Keizai Shimbun), Sankei Shimbun.

Sports Newspapers

Nikkan Sports, Sports Nippon, Hochi Shimbun, Daily Sports, Sankei Sports, Tokyo Chunichi Sports / Chunichi Sports, Doshin Sports, Nishi-Nippon Sports, Tokyo (Chukyo, Osaka, Kyushu) Sports.

Block Newspapers

Hokkaido Shimbun, Tokyo Shimbun, Chunichi Shimbun, Nishi-Nippon Shimbun.

Local Newspapers

Local newspapers that are members of the Sports Press Club in the prefecture where the B.LEAGUE club is located, or newspapers that are members of the Japan Newspaper Publishers & Editors Association (equivalent to Sports Press Club member organizations as designated by B.LEAGUE).

​Tokyo-based key stations and affiliated network stations, independent UHF stations, and radio stations

NHK, Nippon TV, TV Asahi, TBS, TV Tokyo, Fuji Television (or affiliated stations of each key network), independent UHF stations.

Radio stations: please refer to the URL below.


https://www.soumu.go.jp/menu_seisaku/ictseisaku/housou_suishin/fm-list.html#tokyo

Basketball / sports specialized media

Basketball / sports specialized media are as follows: Basketball King, Basket Count, Monthly Basketball, Basketball Magazine, Bungeishunjū (Number), Sports Navi (Sportsnavi), Shueisha (Sportiva).

Other TV (BS / CS / cable)

Basketball-specialized programs, club support programs, etc.

Other media

Members of the Japan Magazine Publishers Association and internet media approved by B.LEAGUE

③ Logos / Official Anthem
 

  • For press purposes only, B.LEAGUE and club logos, as well as the official anthem, are provided free of charge. Please refer to the logo manual and official naming guidelines available on the “Media Kit” page of the B.LEAGUE MEDIA CHANNEL before use.


Ownership of Game Information and Prohibited Acts

①All rights related to information concerning any aspect of game progress or play (including, but not limited to, team scores, fouls, timeouts, as well as individual player points, fouls, entries/exits, free throw attempts and results, matchups, and play details; hereinafter “Game Information”) belong to the League.

②It is prohibited to record or provide Game Information to third parties, by any means (including mobile phones, smartphones, or other electronic devices), for commercial purposes other than press reporting (including, but not limited to, use for sports betting), or to make such information available for viewing by third parties, as well as any acts suspected of such use. However, this does not apply to information officially released as official statistics by B.LEAGUE.

③Rights to any video, images, or information recorded in violation of the preceding paragraph (hereinafter “Infringing Information”) shall belong to B.LEAGUE. If any action is required to transfer such rights to the League, full cooperation shall be provided. In addition, cooperation shall be given to B.LEAGUE in exercising such rights (including, but not limited to, deletion of Infringing Information).
— Game Coverage / Ownership of Game Information and Prohibited Acts

①All rights related to information concerning any aspect of game progress or play (including, but not limited to, team scores, fouls, timeouts, and individual player statistics such as points, fouls, participation, substitutions, free throws, matchups, and play descriptions; hereinafter “Game Information”) belong to the League.

②It is prohibited to record or provide Game Information to third parties, by any means (including mobile phones, smartphones, or other electronic devices), for commercial purposes other than press reporting (including, but not limited to, use for sports betting), or to make such information available to third parties, as well as any acts suspected of such use. This does not apply to information officially published by B.LEAGUE as official records.

③Rights to any video, images, or information recorded in violation of the preceding paragraph (“Infringing Information”) shall belong to B.LEAGUE. If any action is required to transfer such rights, full cooperation shall be provided. Cooperation shall also be given to B.LEAGUE in exercising such rights (including deletion of Infringing Information, but not limited to this).

03. Property Use Manual

Design/Trademark Usage Regulations

  • For press use, there is no need to apply for design/trademark usage or submit publication reports.

Please carefully read the provided data and the distributed logo manual, and comply with the specified usage rules.

When using the materials, please include the designated credit line (“Materials provided by: B.LEAGUE” or “©B.LEAGUE”).

Copying, resale, or alteration of provided data is strictly prohibited.

Published content must be freely accessible; paid access publications are not permitted.

The materials may not be used as web page design elements (such as icons or illustrations).

​

  • In principle, the use of designs/trademarks for “commercial purposes” is not permitted except for B.LEAGUE partner companies.

Commercial use of designs/trademarks may be permitted only after review and approval, and subject to payment of a usage fee.

Designs/trademarks belonging solely to B clubs may be used by partner companies of the respective B club.

​

If B.LEAGUE or B club logos, mascots, and other intellectual property (hereafter “B.LEAGUE designs/trademarks”) are to be used for purposes other than press reporting, please contact B.LEAGUE Public Relations in advance (pr@bleague.jp).

​

  • About official naming conventions for B.LEAGUE

Please use the official names defined in the league protocol to ensure consistent expression.

​

Clubs aim to be rooted in their local communities by using their “official call names.” When referring to them, please use either the official call name or abbreviation as defined above.

​

※ The league protocol can be found in the B.LEAGUE MEDIA CHANNEL.

Photo Usage Regulations

“Use other than for news reporting” generally incurs portrait rights fees and merchandising rights fees.

Use of portraits, designs, trademarks, and other rights for “profit-making activities” as well as for “media or content that does not qualify as news reporting” is, in principle, provided by the league on a paid basis.

1

Use in advertising, promotional, and public relations activities for products and companies

[Example] Product catalogs, company brochures, internal newsletters, company histories, B.LEAGUE player directories for sales promotion, promotional information magazines, POP displays, direct mail (DM), and other sales promotion tools and advertisements

2

Use in merchandise *Separate application for merchandising is required

[Example] Calendars, posters, bromides, toys, videos, DVDs, and other merchandise, supplements, sampling products, and sales promotion (SP) items

3

Use in merchandise-type media

Use in merchandise-type media.

[Example 1] Photo books, B.LEAGUE player directories, comics, etc.
[Example 2] Photo exhibitions, events conducted by companies or organizations for commercial purposes, etc.
[Example 3] Game strategy guides, magazine supplements, and other products with a merchandise-related nature or involving intellectual property rights.
[Example 4] Special editions or supplemental issues published as supplements to newspapers or periodicals that qualify as commercial use.

4

Use for public-interest purposes by government agencies and other public organizations

[Example] Use in public relations activities, awareness campaigns, and similar initiatives conducted by government agencies, local authorities, and public institutions

5

Use for the purpose of promoting or publicizing reported content

[Example] Use in program promotions for game broadcasts, newspaper advertisements for periodicals, train hanging advertisements, and other announcements previewing upcoming editorial or news content

6

Use in media or content that does not qualify as “news reporting use.

[Example] Books, mooks (magazine-style books), textbooks and supplementary readers, player directories, and use on the cover of publications other than sports news media

  • Digital Library “SHOOT” Photo Pricing Table [Excluding Tax] ①

​

【① News / Press Use (newspapers, magazines, book interiors, general publications, etc.)】

News/press use is provided free of charge.

However, depending on the media, additional permissions may be required for use on covers or book jackets (obi).

– If photos are used for reporting on games or events other than those for which an official media accreditation request has been submitted, such use will be treated as secondary use rather than press use. In such cases, please contact B.LEAGUE Public Relations.

​

【② Non-Press / Commercial Use】

※ If you wish to use this, please contact B.LEAGUE Public Relations (pr@bleague.jp)

Internal newsletters, promotional publications, company brochures, corporate histories, websites, and banner advertisements

¥15,000

Educational materials (textbooks, presentation slides, supplementary teaching materials, etc.)

¥15,000

TV programs *other than news reporting use (information programs, variety shows, quiz shows, etc.)

¥15,000

Newspaper advertising (one insertion per newspaper). A discount applies when the same advertisement is used in a different issue

10 columns or more

less than 10 columns

Circulation of 500,000 copies or more

Circulation of less than 500,000 copies

Circulation of 500,000 copies or more

Circulation of less than 500,000 copies

¥50,000

¥35,000

¥30,000

¥20,000

Magazine advertising (one insertion per magazine). A discount applies when the same advertisement is used in a different issue

Double-page spread / inside front cover (page 2), inside back cover (page 3), back cover (page 4).

Within one page

Circulation of 300,000 copies or more

Circulation of less than 300,000 copies

Circulation of 300,000 copies or more

Circulation of less than 300,000 copies

¥40,000

¥30,000

¥25,000

¥20,000

Posters / calendars

B-1 or larger

smaller than B-1

¥75,000

¥50,000

Direct mail (DM), postcards, video content, slides, flyers, leaflets, pamphlets, catalogs, telephone cards and other types of cards, stickers, etc

¥25,000

POP displays, in-train hanging advertisements (per railway line area)

¥40,000

Signboards / displays

3 months or longer

Less than 3 months

3 m² or larger

less than 3 m²

3 m² or larger

less than 3 m²

¥90,000

¥75,000

¥75,000

¥60,000

TVCF

3 months

６ months

¥50,000

¥75,000

government office

¥5,000

【② Non-Press / Commercial Use (Exhibitions)】

※ If you wish to use this, please contact the B.LEAGUE Public Relations Office (pr@bleague.jp).

※ For photo exhibitions, a separate quotation will be provided depending on the scale and number of items used.

Wallet size

Cabinet size print

8×10

4-cut size print

Half-sheet size

Full-sheet size

Enlarged full-sheet size

8×12cm

12×16cm

20×25cm

25×30cm

33.5×43cm

45×56cm

73×100cm

¥12,500

¥16,500

¥17,500

¥20,000

¥21,500

¥22,500

¥25,000

Separate production costs are required for custom sizes.

​

  • All listed prices are exclusive of tax.

  • For large quantities or special usage formats, separate consultation is required.

  • Photo data can be downloaded by customers themselves from the “SHOOT” server (for commercial use, after obtaining permission).

  • Photo data may only be used once. Secondary usage or reuse will incur additional fees.

  • Submission of published materials or final deliverables is required.

  • Once use of the provided photo data is complete, please promptly delete and discard the data.

​

After delivery of data, if the materials are not actually used, only the following fees will be charged.

For each unused color print or duplicate print

¥5,000

Portrait photographs / black-and-white photographs

Half price

When using the materials, please be sure to include credit attribution.

Materials provided by: B.LEAGUE, or ©B.LEAGUE

Any copying, resale, or alteration of provided photographs is strictly prohibited.

【The Purpose of B.LEAGUE Media Guide】

  • B.LEAGUE Media Guide outlines the rules to be followed when covering B.LEAGUE games (GAME MANUAL), as well as the regulations regarding the use of B.LEAGUE properties, including designs, trademarks, photos, and videos (PROPERTY MANUAL).

​

【Applicable Individuals for B.LEAGUE  Media Guide】

  • The GAME MANUAL applies to individuals attending B.LEAGUE games in a media capacity or engaging in activities equivalent to media coverage.

  • The PROPERTY MANUAL applies to all individuals involved in the use of B.LEAGUE properties. However, members defined in the B.LEAGUE Articles of Incorporation as “B.PREMIER Members,” “B.ONE Members,” and “B.NEXT Members” are exempt from this manual, and separate internal regulations between the League and clubs shall apply instead.

Video Usage Regulations

B.LEAGUE Official Game Footage Usage Regulations (Summary)
B.LEAGUE official game footage is managed as “property footage” by B.LEAGUE, and is centrally managed, stored, and distributed by the B.LEAGUE Video Management Office (entrusted by B.LEAGUE and operated by the Japan Professional Football League [J.League]).
The B.LEAGUE Video Management Office provides high-quality basketball footage services as part of record-keeping for B.LEAGUE-hosted games and events, games involving B clubs, and the promotion of basketball.

[Definition of Property Footage]
“Property footage” refers to the following types of footage that require authorization from the B.LEAGUE Video Management Office (entrusted by B.LEAGUE) for use.
Usage of property footage is broadly classified into “primary use” and “secondary use.”

[Types of Footage]
• Footage produced by B.LEAGUE or companies commissioned by B.LEAGUE
• Footage produced by broadcast-rights holders based on agreements with B.LEAGUE
• Footage produced by broadcasters for use in news / sports news programs in accordance with interview and production rules (hereinafter “unilateral footage”)
• Footage produced by broadcasters for non-news programs in accordance with interview rules
• Footage stored by the B.LEAGUE Video Management Office
• All footage recorded under AD (accreditation) control
The above includes not only game footage, but also all footage shot in controlled areas requiring permission within venues and arenas, such as players, pre-game events, halftime shows, post-game press conferences, and spectators.

[Copyright]
• Copyright of footage produced by B.LEAGUE or commissioned companies belongs to B.LEAGUE.
• Copyright of footage produced by broadcast-rights holders belongs to the respective broadcaster. However, operational management of such footage provided to B.LEAGUE under broadcast agreements is handled by the B.LEAGUE Video Management Office.
• Copyright of unilateral footage belongs to the respective broadcaster. However, any use of such footage must comply with these regulations.
B.LEAGUE game footage is centrally managed, stored, and distributed by the B.LEAGUE Video Management Office.
For applications and inquiries regarding footage usage, please contact:
B.LEAGUE Video Management Office (within J.League)
Application URL: https://bleague.videosales.jp
※ Inquiries: chat support
※ Business hours: Weekdays 9:30–18:00 (except 12:00–13:00 lunch break)
For broadcast rights inquiries:
B.LEAGUE Video & Broadcast Rights Group: broadcast@bleague.jp

[Other Game Footage]
Emperor’s Cup
Footage from the Emperor’s Cup is managed and stored by the Japan Basketball Association (JBA).
For inquiries regarding usage:
JBA Footage Inquiry Desk: footage-support@basketball.or.jp

Video Usage Regulations (Summary)

Use

Purpose of use

Applications, etc

Other special notes / additional remarks

News reporting use
(primary use / secondary use)

① Use in news / sports news programs

Programs recognized as news / reporting programs by B.LEAGUE and the B.LEAGUE Video Management Office do not require application

• Up to 3 minutes per game
※ In principle, video reporting use on the Internet only is not permitted
※ Simulcast distribution on TV media platforms such as TVer and official in-house media (same content as the television broadcast) is permitted. YouTube is not permitted
※ Catch-up viewing is limited to within 2 weeks from the broadcast date. After 2 weeks, the prescribed video usage fee will apply
※ Whether a program qualifies as a news / reporting program must be confirmed with the B.LEAGUE Video Management Office in advance

News reporting use (primary use / secondary use)

② Use in basketball-specialized programs / club support programs

Submit a consolidated application to the B.LEAGUE Video Management Office prior to the season

  • Registered programs may use up to 5 minutes per game

  • Approval from B.LEAGUE / the B.LEAGUE Video Management Office is required

Use other than news reporting

Use in programs other than the above ① and ②

Apply to the B.LEAGUE Video Management Office

  • Up to 3 minutes per game. The prescribed video usage fee applies

  • However, use for “game result reporting” is treated as news reporting use and is free of charge if within 10 days including the game date

  • Use may not be permitted depending on the content

Use other than news reporting

Purpose of use in various video media / video platforms

(Alternative natural option: “Purpose of use across various video media”)

Apply to the B.LEAGUE Video Management Office

  • Approval for use is determined after application

  • Use of footage is subject to the prescribed video usage fee

Use other than news reporting

Use on the Internet (including mobile and smartphone websites, apps, etc.)

Apply to the B.LEAGUE Video Management Office

  • Approval for use is determined after application

  • The prescribed video usage fee applies

[Broadcast Rights Usage]
“Broadcast rights usage” refers to the use of footage from official B.LEAGUE games for the purpose of pure sports reporting within news programs or sports news programs (including primary and secondary news usage).
<Definition of News / Sports News Programs>
“News / sports news programs” refers to programs produced by broadcasters that are primarily composed of newsworthy content and aired on terrestrial television or free-to-air BS broadcasting.

In news/sports news programs, footage used for reporting game results is limited to a maximum of 3 minutes per game.
● If a program does not fall under the definition of a news/sports news program, the applicable secondary usage licensing fee will be charged.
● Use of footage not related to game result reporting will also be subject to the applicable secondary usage licensing fee.
● Broadcast rights usage is only permitted for terrestrial broadcasting and free-to-air BS broadcasting. It is not permitted for CS broadcasting, paid BS broadcasting, cable TV (CATV), internet media, or use by news agencies.

※ Variety shows or informational programs (such as wide shows or social information programs) may not necessarily fall under this category. Please contact the B.LEAGUE video management office for confirmation.
※ As a general rule, footage provided by clubs is prohibited for use; however, for footage outside the game itself, please contact the B.LEAGUE video management office.

[Use Outside Broadcast Rights (Various Broadcasting Uses)]

① Use in Basketball Specialty Programs / Club Support Programs
Basketball specialty programs and club support programs refer to regularly broadcast programs produced by broadcasters that focus on basketball, including B.LEAGUE or B clubs.
All such programs must be pre-registered and approved by the B.LEAGUE video management office. Please apply accordingly.
● Registration applications are accepted in bulk before the season starts or before the program begins broadcasting, and approval from B.LEAGUE or the video management office is required. Registration fees (including usage licensing fees) and related benefits will be provided separately.
Registered programs may use up to 5 minutes of footage per game.

② Other Programs (Variety Shows, etc.)
Please apply via the B.LEAGUE video application system.
This category refers to programs other than “news/sports news programs” and “basketball specialty / club support programs,” such as variety shows.
● For use intended as game result reporting, up to 3 minutes per game is permitted free of charge, limited to use within 10 days including the game date. However, use exceeding 3 minutes will incur the standard licensing fee.
● Promotional or advertising use is included within the standard licensing fee.
● Whether content qualifies as “game result reporting” must be confirmed with the B.LEAGUE video management office.
※ Even within the above time period, if the usage is not classified as “game result reporting,” the standard licensing fee will apply.
● Catch-up streaming is permitted within 2 weeks from the broadcast date. Beyond that period, the standard usage fee applies.

[Communication Use]
① Internet Content / Programs
“Internet content/programs” refers to content viewed via IPTV, PCs, tablets, smartphones, etc., distributed over the internet rather than through broadcasters.
● Approval will be determined after application. Use may not be permitted in some cases.
● If approved, the usage license period (public availability period) is 1 year. Continued use requires reapplication annually, and licensing fees will apply each year.
● For content accessible from overseas, usage rules and fees differ. Please contact the B.LEAGUE video and broadcast rights group.

② Other
For use in devices or services not covered above (home appliances, digital distribution terminals, karaoke systems, etc.), please contact the B.LEAGUE video and broadcast rights group.

[Use Outside Television Programs (Including Commercial Use)]

① Package Media Use
“Package media” refers to video software produced by companies for sales, promotion, or educational purposes, regardless of whether it is paid or free, and includes video stored on physical media such as VHS, DVD, Blu-ray, memory sticks, etc.
Usage conditions: reproduction beyond the approved period or quantity is prohibited. After the usage period expires, master tapes must be deleted immediately. However, continued use is allowed if reapplication is submitted at least one month before expiration and approved by the B.LEAGUE video management office.

② Film Use
Refers to films produced for public theatrical screening. This license also includes subsequent video release and television broadcast after theatrical release. Standard usage fees apply. Internet distribution is not included.

③ Public Screening / Playback Use
Refers to commercial event screenings (including free events), in-store displays, public displays, transport service screens (e.g., trains), hotel in-room services, etc. Standard usage fees apply.

④ Advertising / CM Use
“Commercials (CM)” refer to promotional commercials sponsored by advertisers regardless of media type, including promotional spots in communication services and events unrelated to broadcasting operations.
Usage is subject to approval by B.LEAGUE / the video management office, and standard fees apply. For TV commercials, fees vary depending on broadcast region.
For internet banners or video ads, fees vary depending on viewing area and duration.
For package media advertising or venue/public screen advertising, please apply via the application system.

⑤ Overseas Programs
For use in overseas programs, please contact the B.LEAGUE video and broadcast rights group.

⑥ Public Viewing
Regardless of paid or free events, public viewing on large screens in public spaces requires application. See pages p.47 and p.52 for details.
[Prohibited Uses]

  1. Use of personally recorded footage
    Distribution or public screening of footage recorded on personal devices (video, DVD, PC, smartphone, etc.), whether paid or free, is prohibited.

  2. Use of footage to defame or slander individuals or organizations related to basketball or B.LEAGUE.
     

[Application System]
Applications for video usage are accepted via the B.LEAGUE video application system:
https://bleague.videosales.jp

[Scope of Usage Time Limits]
The 3-minute or 5-minute usage limit applies only to game footage recorded on the court.
● Footage outside the game itself (stands, concourse, warm-ups, press conferences, mixed zone, etc.) is generally excluded from these limits.
※ However, other usage rules still apply; this does not mean unlimited free usage is permitted.

[SNS Use in Relation to TV Broadcasts]

TV stations or official program accounts may use footage for SNS posts related to program promotion or post-broadcast content under specific conditions.
Applications must be submitted via the SNS official account application form.
Once approved, repeated applications are not required for that account.
Conditions:
● Must be an official SNS account of a TV station or program approved in advance
● Eligible platforms: X / Instagram / Facebook / TikTok
※ YouTube is excluded
● Only footage used in the TV program may be used
● Must comply with deletion requests from B.LEAGUE if issued
SNS application form:
https://forms.gle/GAJVWEL2SH15Q8pJ9

Video Usage Fee (Television)

Category

Base fee per game (up to 10 seconds).

Per-second fee (from the 11th second onward).

Terrestrial TV (nationwide)

¥30,000

¥1,500

Terrestrial TV (Kanto)

¥25,000

¥1,000

Terrestrial TV (Kinki)

¥20,000

¥750

Terrestrial TV (Nagoya)

¥15,000

¥500

Terrestrial TV (Hokkaido)

¥15,000

¥500

Terrestrial TV (Fukuoka)

¥15,000

¥500

Terrestrial TV (others, including independent UHF stations)

¥10,000

¥250

BS

¥20,000

¥750

CS (pay BS) / cable TV

¥10,000

¥250

《Fee calculation method》
• Base fee + unit price × number of seconds (※ the base fee is a fixed amount per game)

《Simulation example》
Example: National broadcast program using 11 seconds from Game 1 and 11 seconds from Game 2 within a single program

① 30,000 yen (base fee for 10 seconds) + 1,500 yen (unit price per second) = 31,500 yen
② 30,000 yen (base fee for 10 seconds) + 1,500 yen (unit price per second) = 31,500 yen
⇒ Total: 63,000 yen

※ Maximum usage length per game: 3 minutes (At the time of application, a provisional usage duration is acceptable; however, the final usage duration must be reported after broadcast.)
※ For reruns, the fee per broadcast is one-third of the original broadcast fee.

Video Usage Fee (Non-TV Use ①)

Category

Base fee per game (up to 10 seconds)

Per-second fee (from the 11th second onward)

Internet programs / conten

¥30,000

¥1,500

Package media use (DVD, etc.)

¥60,000

¥3,000

Film/movie use (cinematic distribution)

¥100,000

¥10,000

Screening / playback use (within 3 days)

¥60,000

¥200

Screening / playback use (within 7 days)

¥60,000

¥300

Screening / playback use (within 1 months)

¥60,000

¥400

Screening / playback use (within 6 months)

¥60,000

¥1,600

Screening / playback use (within 1 year)

¥60,000

¥2,000

※ The license period is one (1) year. If an extension is required, an application and renewal must be submitted on an annual basis (additional usage license fees will apply).
※ Video usage fees will be charged per media outlet.
※ If the number of usage days and/or seconds is extremely limited, or if the footage is used as a full game, please contact us in advance.

《Fee calculation method》
• Base fee + unit price × number of seconds (※ the base fee is a fixed amount per game)

《Simulation example》
Example: For a package media outlet using 30 seconds from Game 1 and 30 seconds from Game 2

① 60,000 yen (base fee for 10 seconds) + 60,000 yen (unit price per second) = 120,000 yen
② 60,000 yen (base fee for 10 seconds) + 60,000 yen (unit price per second) = 120,000 yen
⇒ Total: 240,000 yen

※ Maximum usage length per game: 3 minutes

Video Usage Fee (Non-TV Use ②)

Advertising / Commercial Use

Category

Area / Item

License fee per month

TV

Nationwide.

¥600,000

TV

Kanto

¥500,000

TV

Kinki

¥400,000

TV

Nagoya

¥300,000

TV

Hokkaido.

¥300,000

TV

Fukuoka

¥300,000

Other than television

Internet / OOH (out-of-home) / Others.

¥200,000 each

Print media (use of still images from video footage)

Base fee per game.

License fee per item.

¥60,000

¥3,000

※ If the number of usage days and/or seconds is extremely limited, or if the footage is used as a full game, please contact us in advance.
※ If the usage period for “commercial” use is extremely short, the usage license fee may be reduced accordingly.
※ The usage license fee is set as described above regardless of the number of games used.
※ Within the same category, the footage may be used by multiple media outlets.

​

Regarding credit notation when using official footage
Please ensure the following rules are strictly observed.

＜Notation＞
• For games in the 2026–27 season
– ©Basket LIVE or Footage provided by: Basket LIVE
• For games in the 2025–26 season and earlier
– ©B.LEAGUE or Footage provided by: B.LEAGUE

＜Placement / Duration of Credit＞
• As a general rule, the credit must be displayed continuously during the usage segment
• If continuous display is not possible, it must be shown for at least the first 5 seconds of each inserted segment

※ No credit is required for footage shot by broadcasters themselves. Usage duration and other conditions must follow the applicable regulations.

Video Material Provision Fee

When league video materials are provided by the B.LEAGUE Video Management Office, the following material provision fee (duplication/dubbing fee) will be charged.

Category

Price (excluding tax)

Full game (entire match).

¥30,000

Half (first half or second half).

¥15,000

Quarter (designated quarter or overtime).

¥10,000

※ The video materials provided will be delivered as data files (via HDD, USB, or data transfer services such as Dropbox, etc.).
※ If you wish to obtain footage of halftime shows or pre-game events, please select “Full Game.”
※ It may take several days from the time of request to delivery. For urgent requests, an additional express fee will be charged separately from the standard rates. For details, please contact the B.LEAGUE Video Management Office.

Foreign media

Media Category (International Media)

​

〈1〉International Media Based in Japan

​

International news agencies with coverage experience of B.LEAGUE, reporters belonging to the Foreign Press in Japan, and photographers are generally required to obtain an account through the Japan-based branch office of the organization and submit game coverage applications via the B.LEAGUE MEDIA CHANNEL.

Media accreditation will be allocated in accordance with the media capacity set for the relevant game.

​

〈2〉International Media Based Outside Japan

For international media organizations located outside Japan, video coverage may be subject to usage fees. Please also refer to the section below titled “Television Broadcasters and Media Requesting Video Coverage.”

​

■About Media Allocation

  • Media allocation will follow the capacity set for the relevant game. As a general rule, the organizing club will not provide interpreter support for coverage. If you require an interpreter or coordinator to accompany your coverage, please indicate this at the time of application.

  • Freelancers must apply through their affiliated media outlet. For television and video coverage, please refer to the section below.

​

Regarding International Media

※ For games expected to attract a large number of media personnel, priority may be given to media organizations from countries with strong relevance to the teams involved in the game.

※ The categories listed below will be established. Depending on application status, coverage may be denied based on the priority order determined by B.LEAGUE.

​

Category

Broadcasting TV & OTT Streaming

TV / Television

News Agency / Wire Service

Newspaper

TV-affiliated Digital Media

Newspaper-affiliated Digital Media

Web Media / Digital-only Media
OTT (Over-The-Top)

Others

■Regarding Media Accreditation Applications

  • Please complete the required information and submit your application via the B.LEAGUE MEDIA CHANNEL to the organizing club of the relevant game no later than 5 days before the game.

  • First-time applicants covering B.LEAGUE, or those applying for a B.LEAGUE MEDIA CHANNEL account, must attach documents that verify media affiliation when submitting either the accreditation application or the account application. Acceptable documents include a copy of a foreign press card, a copy of an employee ID card or business card, or—if applying as a freelancer—a letter from the editorial department of the intended publication confirming assignment.

​

■Regarding Television Broadcasters and Media Requesting Video Coverage

  • All overseas television broadcasters and media organizations wishing to conduct video coverage must obtain a B.LEAGUE MEDIA CHANNEL account and submit an accreditation request to the organizing club of the relevant game no later than 5 days before the game. Please note that account registration may take several days, so applicants are advised to apply well in advance.

  • After the application has been received, B.LEAGUE will notify the applicant via the B.LEAGUE MEDIA CHANNEL regarding whether coverage is approved. Please note that coverage may be denied due to broadcasting rights restrictions.

  • If overseas television broadcasters or video media record and broadcast game footage, usage fees may apply. Please note that usage fees may also apply for footage recorded outside the game itself, such as in mixed zones or press conferences.

  • Even if video recording is not permitted, written (press) coverage may still be allowed.

  • For inquiries regarding television and video coverage: intl@bleague.jp

Video Material Provision Fee

When league video materials are provided by the B.LEAGUE Video Management Office, the following material provision fee (duplication/dubbing fee) will be charged.

Video Material Provision Fee

※ The video materials provided will be delivered as data files (via HDD, USB, or data transfer services such as Dropbox, etc.).
※ If you wish to obtain footage of halftime shows or pre-game events, please select “Full Game.”
※ It may take several days from the time of request to delivery. For urgent requests, an additional express fee will be charged separately from the standard rates. For details, please contact the B.LEAGUE Video Management Office.

Category

Media Name

Media Name

NHK BS

B.LEAGUE

B.LEAGUE

全国地上波/無料BS

B.LEAGUE

B.LEAGUE

有料BS/CS/CATV

バスケットLIVE

（ソフトバンク）

バスケットLIVE

（ソフトバンク）

インターネット

バスケットLIVE

（ソフトバンク）

バスケットLIVE

（ソフトバンク）

地方
その他
　NHKローカル　
　民放ローカル
　パブリックビューイング
　ラジオ　etc
紙

原則ホームクラブ

（権利元：B.LEAGUE）

原則ホームクラブ

（権利元：B.LEAGUE）

※ The video materials provided will be delivered as data files (via HDD, USB, or data transfer services such as Dropbox, etc.).
※ If you wish to obtain footage of halftime shows or pre-game events, please select “Full Game.”
※ It may take several days from the time of request to delivery. For urgent requests, an additional express fee will be charged separately from the standard rates. For details, please contact the B.LEAGUE Video Management Office.

※ The video materials provided will be delivered as data files (via HDD, USB, or data transfer services such as Dropbox, etc.).
※ If you wish to obtain footage of halftime shows or pre-game events, please select “Full Game.”
※ It may take several days from the time of request to delivery. For urgent requests, an additional express fee will be charged separately from the standard rates. For details, please contact the B.LEAGUE Video Management Office.

Category

Media Name

Media Name

Media Name

Media Name

Media Name

Media Name

Media Name

Media Name

Media Name

​関東

定価

600

350

300

15

150

75

​関東

無料BS放送(生)重複時

500

250

200

100

100

50

関西/

名古屋

定価

300

200

150

70

75

35

関西/

名古屋

無料BS放送(生)重複時

250

150

100

40

50

20

札幌/静岡/

広島/福岡

定価

250

150

100

50

40

25

札幌/静岡/

広島/福岡

無料BS放送(生)重複時

200

100

70

30

25

10

その他

定価

200

100

80

40

30

15

その他

無料BS放送(生)重複時

150

80

50

20

20

7.5

独立UHF局

定価

100

60

60

30

20

15

独立UHF局

無料BS放送(生)重複時

80

40

40

15

20

7.5

※ The video materials provided will be delivered as data files (via HDD, USB, or data transfer services such as Dropbox, etc.).
※ If you wish to obtain footage of halftime shows or pre-game events, please select “Full Game.”
※ It may take several days from the time of request to delivery. For urgent requests, an additional express fee will be charged separately from the standard rates. For details, please contact the B.LEAGUE Video Management Office.

※ The video materials provided will be delivered as data files (via HDD, USB, or data transfer services such as Dropbox, etc.).
※ If you wish to obtain footage of halftime shows or pre-game events, please select “Full Game.”
※ It may take several days from the time of request to delivery. For urgent requests, an additional express fee will be charged separately from the standard rates. For details, please contact the B.LEAGUE Video Management Office.

※ The video materials provided will be delivered as data files (via HDD, USB, or data transfer services such as Dropbox, etc.).
※ If you wish to obtain footage of halftime shows or pre-game events, please select “Full Game.”
※ It may take several days from the time of request to delivery. For urgent requests, an additional express fee will be charged separately from the standard rates. For details, please contact the B.LEAGUE Video Management Office.

※ The video materials provided will be delivered as data files (via HDD, USB, or data transfer services such as Dropbox, etc.).
※ If you wish to obtain footage of halftime shows or pre-game events, please select “Full Game.”
※ It may take several days from the time of request to delivery. For urgent requests, an additional express fee will be charged separately from the standard rates. For details, please contact the B.LEAGUE Video Management Office.

※ The video materials provided will be delivered as data files (via HDD, USB, or data transfer services such as Dropbox, etc.).
※ If you wish to obtain footage of halftime shows or pre-game events, please select “Full Game.”
※ It may take several days from the time of request to delivery. For urgent requests, an additional express fee will be charged separately from the standard rates. For details, please contact the B.LEAGUE Video Management Office.

※ The video materials provided will be delivered as data files (via HDD, USB, or data transfer services such as Dropbox, etc.).
※ If you wish to obtain footage of halftime shows or pre-game events, please select “Full Game.”
※ It may take several days from the time of request to delivery. For urgent requests, an additional express fee will be charged separately from the standard rates. For details, please contact the B.LEAGUE Video Management Office.

※ The video materials provided will be delivered as data files (via HDD, USB, or data transfer services such as Dropbox, etc.).
※ If you wish to obtain footage of halftime shows or pre-game events, please select “Full Game.”
※ It may take several days from the time of request to delivery. For urgent requests, an additional express fee will be charged separately from the standard rates. For details, please contact the B.LEAGUE Video Management Office.

インターローカル放送.png

※ The video materials provided will be delivered as data files (via HDD, USB, or data transfer services such as Dropbox, etc.).
※ If you wish to obtain footage of halftime shows or pre-game events, please select “Full Game.”
※ It may take several days from the time of request to delivery. For urgent requests, an additional express fee will be charged separately from the standard rates. For details, please contact the B.LEAGUE Video Management Office.

Category

Media Name

Media Name

Media Name

Media Name

Media Name

Media Name

Category

Media Name

Media Name

Category

Media Name

Media Name

Media Name

Media Name

Category

Media Name

※ The video materials provided will be delivered as data files (via HDD, USB, or data transfer services such as Dropbox, etc.).
※ If you wish to obtain footage of halftime shows or pre-game events, please select “Full Game.”
※ It may take several days from the time of request to delivery. For urgent requests, an additional express fee will be charged separately from the standard rates. For details, please contact the B.LEAGUE Video Management Office.

※ The video materials provided will be delivered as data files (via HDD, USB, or data transfer services such as Dropbox, etc.).
※ If you wish to obtain footage of halftime shows or pre-game events, please select “Full Game.”
※ It may take several days from the time of request to delivery. For urgent requests, an additional express fee will be charged separately from the standard rates. For details, please contact the B.LEAGUE Video Management Office.

放送権料.png
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